Established in 2017 at its Zhongshan flagship in Taiwan, the restaurant has grown without celebrity endorsements, earning its reputation through meticulous craftsmanship. From careful ingredient selection to precise seasoning, its signature Soul-Stirring Noodles have won the hearts of countless food-loving influencers. Today, with over 40 directly operated branches across Taiwan, the restaurant is constantly bustling: guests often queue for 30 minutes to two hours, tables turn over 7 to 15 times a day, and daily footfall reaches 250 to 600 diners.

 

The secret behind its unforgettable appeal is the signature Soul-Stirring Chili Oil. Made from dozens of Chinese herbs, spices, and fruits, it is free from preservatives and refined entirely by hand. Master artisans spend eight hours a day slowly stirring the blend, keeping only the finest top 10% of the oil. Its rarity and painstaking production have earned it a reputation as the “Hermès of chilli oils.”